TLC Industry Day
Sunday, 11 October 2009
Finally, today, after much anticipation was The Literary Consultancy’s Industry Day. This was part of the ‘Chapter and Verse’ programme I enrolled in over a year ago and it took place at the new Free Word centre in Farringdon. I completed the six sessions of mentoring (conducted via email) with Matron in June and submitted my full manuscript for reading in August. It was assigned to a reader in mid-September and takes four to eight weeks to be returned so should be expected back in the next month or so.
The day was attended by around ten would be novelists, many of which had received partial or full grants for the programme from various Arts Councils. This created an interesting debate over lunch as to who had more right to be there – those who had been aided (but therefore already had a recognised talent) versus those who had bought their way in (with no requirement to prove capability). The answer’s neither and both, of course.
We started with a typical round the group introductions session where we each described our experiences on the programme so far. The group was divided on who had received their full read back and who hadn’t. Those who had received their full read back had very interesting experiences to share. It seems that the receipt of the full read is a very stressful moment. The hope or expectation of the writer is that this is the point where TLC says “Well done, this is fantastic, and we’re going to help you take this to market” which they do with some, but more of that in a moment.
One writer felt that the results of the read directly contradicted advice she had received from the mentor during the programme. There are two parts to the response to this. One is that ultimately it’s the writer who has to rely on their own integrity and creative ambition to make choices about their work. I think that there should be clear limits set as to the extent of this as a collaborative process. The writer has to take full responsibility for the choices they make with their work and mentors are there merely to explore ideas or make suggestions to help the writer’s thinking. Secondly, reader preferences are subjective. Obvious I know. But as I’ve said before, we can’t please everybody all of the time and this comes back again to the writer’s consciousness of their work and their creative integrity. Blame can only be left at the creator’s door.
So what if no blame needs to be laid and all fantasies are fulfilled and the TLC offer to use their contacts to help the writer take the work to market? Well, Bingo! Although, this seemed a little fuzzy to me. The TLC positioned themselves as ‘Literary Scouts’ at one point, confusing for me who thought this role was primarily to sell international/overseas rights to homegrown writers, rather than the more logical definition of ‘talent spotter’. And there seemed to be some fluidity on the commercial implications of this. I.e the TLC have commission share arrangements with some agents and will approach some publishers directly. I think, were I lucky/good enough to find myself in this position I would have to spend some time fully understanding how these relationships fit together as it doesn’t seem as straightforward as the writer/agent/publisher channel generally recommended.
The initial introductory session was followed by a talk from Macmillan New Writing. Very informative it was too and the highlight for me was the examples of the successful submission cover letters that were circulated around the group. Message summarised: break the rules if you are good enough to do so. And Timeslip novels need a longer synopsis. And reference the writers you think your readers would like but find a line between confident and presumptuous.
Then lunch – fending for ourselves. Always an interesting affair with a bunch of strangers in an unfamiliar location. We survived and made it back to the session in a timely manner.
Then a session with TLC, Macmillan New Writing and an agent and an ex-editor/representative of Granta. Again, a fun and informative debate but I think I must have been thinking about and researching doing this for too long as I didn’t pick up anything new. I just need to get my manuscript out there now, following the reads, and hope for a break.
It was a well put together and very professional and enjoyable event though. And as I think I’ve said before, I highly recommend this programme for someone who needs a little extra support and help putting their first manuscript together.
No. 1 — October 11th, 2009 at 22:31
Sounds like an interesting day! You’re right, the ‘literary scout’ thing does sounds strange – normally it is for overseas rights. Definitely good to check out what the commission share involves… although you have to ask yourself, if you get a publishing deal out of it, would you turn it down because TLC takes a 5% cut? I would have agreed to more or less anything for my contract with Legend – luckily they were fair anyway
As for the afternoon session, I always find it reassuring when I’m hearing things I already know – makes me feel I have a grasp on the subject. When I was a journalist, that was always the point at which I stopped making calls and started writing the story. For you, sounds as if it’s definitely time to get the manuscript out there and hope for a fair wind!
No. 2 — October 12th, 2009 at 15:50
Haha, yes, beggars indeed can’t be choosers! Just waiting for the full read to come back and then it will be full steam ahead trying to sell this thing!
No. 3 — October 19th, 2009 at 12:11
Dear Helen,
Thanks for your comments – we’re pleased that you found aspects of the day interesting and informative, and were delighted to receive a large amount of positive feedback from others attending the day.
Hopefully I can clear up your confusion regarding TLC’s relationship with agents and publishers. Some agencies we hold a percentage agreement with – we take a percentage of the agent’s percentage commission, so this should not affect the writer. I’m not sure if Andrew Blackman is suggesting that we take a cut ‘on top’ of an agent’s cut, because that would be inaccurate: our intention is for the agent to pay us, NOT the writer. The most important to stress is that TLC will always try to do the best by each individual writer – while of course it’s ‘nice’ for us to receive a cut of the agent’s cut (though note the harsh reality of a very small percentage of an agent’s percentage on a first book deal does not equal big money for us!) this doesn’t rule out other approaches. We also work with agents that we don’t have such agreements with, smaller publishers who might not be able to afford to pay us a fee, and because we are well-connected with editors at larger publishing houses (eg Penguin and Bloomsbury) if we know a particular editor there might love something, we will put it their way…
About the term literary scout – I don’t handle foreign rights. Some scouts do, though for others the term is more about seeking new talent. I effectively ‘scout’ new writers for agents/publishers, hence the title…
Hope that’s helpful,
Caroline
No. 4 — October 19th, 2009 at 12:19
That’s clear as crystal now! Thanks very much Caroline – very helpful indeed! Helen