I was recently asked to write a guest blog post for The Writer’s Guide to e-Publishing website about how I created the covers for my books and used them to create a brand – which as you can imagine I was delighted to do. You can read an excerpt below, and see the full post here.
Every author’s story is different, but here’s how my covers came about. I’d written nearly three novels (that is, two were complete and one was in progress) when I decided to independently publish. I’ll not go into much detail about how I made that decision as it’s a complex one for any writer to make, even now, but I will say it was based on professional feedback on the quality of my manuscripts, my observations of the publishing market at the time and a desire to take control of my own destiny. I also decided to publish a volume of short stories as a ‘taster’ of my writing. So I had four books to take to market.
I gave myself a six-month window to hire editors (and go through the various editing processes and finish writing the third novel) and cover designers, research and plan routes to market and devise an initial launch plan. I wanted to go to market with print (both paperback and hard cover) and digital (to as many stores as possible) as I felt this was important to reach the widest market available – and build a scalable platform should the books take off (here’s hoping!). I’ve always seen this as a long game and this was my strategy for writing as much as publishing. I don’t write to genre – I write books that I hope tell new stories in new ways, and I decided this was an important part of the way that I branded them. And publishing them in all formats added to the challenge (for an ebook you need one image that works as a thumbnail, for print books you need to start thinking about spines and back covers and flaps). READ MORE